The creators, whose bond with the gaming audience began developing, started building a strong relationship and thereby the ‘trust factor’ grew. While millions of these independent creators - such as social media influencers and vloggers - started creating gaming-related content which is fun, interesting yet informative and engaging, it not only ensured a battalion of followers for these creators but also began playing a significant role in helping them find avenues to monetise the content. With the rising reach and engagement, India added an unbelievable number of content creators across all age groups and genders, who not only boast a good following but also a deep connection with their followers. The lockdown ensured that the interest and curiosity around gaming saw a jump, which not only resulted in an unprecedented upsurge in the consumption of gaming content but also witnessed the emergence of a strong creators’ economy.Īs per the latest FICCI-EY report, the viewership of esports saw a remarkable escalation - from 600,000 hours in 2020 to a colossal 2 million hours last year alone. While the global business sector was virtually brought to a grinding halt by the stay-at-home mandate due to the coronavirus-induced pandemic, people started following their passions and got connected digitally to the world.
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